Venturing into the cosmetics industry, Jonathan knew that hundreds of thousands of animals suffer and die for cosmetics testing each year, around the world. As his passion for crafting socially responsible products grew, he knew there were ethically favorable alternatives to quality, and safe, products for consumers. So, Jonathan made it a policy to only test his products on human volunteers - including friends, family members and, of course, himself.

BEECAUSE has joined forces with PETA (People for the Ethical Treatment of Animals) Beauty Without Bunnies Program, providing the best assurance that our company holds a stance on no animal testing during any phase of product development by our company, its laboratories, or suppliers.

Shop our cruelty-free products here.

-Jonathan, Founder..